Salewa is passionate about mountain sports – ambitious alpinism and the mountain experience. 

Founded in Munich in 1935, the management-led, family-owned company is now located in the Dolomites of South Tyrol. Based at its headquarters in Bolzano, the company develops technical products that combine traditional materials and progressive design. 

Salewa is committed to high environmental and social standards and rooted in regional identity, quality and integrity. Consistently striving to find new ways to build better, game-changing equipment, the brand has a unique understanding of mountain sports. 

Progressive mountaineering is about more than just performance, it encompasses an appreciation of the natural world and individual and shared experiences in the mountains. 

Salewa is a leading international manufacturer of mountain sports equipment with innovative products in four product categories: Apparel, Footwear, Equipment and Technical Hardware.  

Apparel & Fashion

Salewa

Nol Gerritse

This department focuses on driving sales, supporting customer relations, and visually merchandising products.

Sales Department

This department focuses on the design and development of apparel products, ensuring they meet market trends and quality standards.

Apparel Development

This department focuses on promoting the organization's brand and products through digital channels and content strategies.

Marketing Communications

This department oversees the development and strategy of products, ensuring they meet market needs and align with business goals.

Product Management

This department oversees the operations and performance of retail locations, including staff management and sales strategies.

Retail Management

This department focuses on engaging and managing relationships with professional athletes and brand ambassadors.

Salewa

Org chart

Teams

Sales Department

Apparel Development

Marketing Communications

Product Management

Retail Management

Athlete Relations

Offices

Salewa

Org chart

Teams

Sales Department

Apparel Development

Marketing Communications

Product Management

Retail Management

Athlete Relations

Offices

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