Alejandra Schmalbach

Alejandra Schmalbach is an accomplished sales and marketing leader with extensive experience in driving growth and strategy across various technology sectors. Currently serving as the Director of Marketing at Business Compass, a SaaS platform for business process improvement, Alejandra focuses on growth and market expansion through innovative go-to-market strategies. Previously, at Salient Process, Alejandra held dual roles as Director of Sales and Marketing, promoting revenue growth and enterprise account development, and as Director of Marketing, where efforts included leading go-to-market strategies for GenAI-powered solutions. As Co-Founder and CEO at Salvva, Alejandra achieved significant revenue growth and user acquisition in the B2B and B2C sectors. Additional roles include Chief Revenue Officer (CRO) at Saludtools and Marketing Manager at webinar.net, with a strong foundation in international business and business administration from Universidad EAFIT and Universidad Camilo José Cela.