Freddy Sobin is an accomplished business leader with extensive board and executive experience across multiple companies. Currently serving as the Chairman of the Board at Bubbleroom, Sobin also holds board member positions at Salling Group and formerly at Stormberg AS and XXL Sport & Villmark. Previous roles include Deputy Chairman and Member of the Board at Svensk Handel and a board member at Svenskt Näringsliv, Skincity, AMAZING BRANDS STOCKHOLM AB, Humla, and KICKS, where Sobin also served as CEO. Educational credentials include an MSc in Business Management with a minor in Entrepreneurship from Stockholm School of Economics, along with additional studies focused on Diversity & Inclusion and resilience.
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