Per Borup

Per Borup has extensive experience in the retail and IT sectors, currently serving as Senior Category Manager at Salling Group since November 2002, responsible for the procurement, marketing, and sales of computer and IT equipment for various retail formats including Bilka, føtex, and Netto. Previously, Per held the position of Product Manager, overseeing IT purchasing and marketing for over 1000 retail locations across multiple countries. Additionally, Per has experience as eCommerce Manager at Bilka, where strategic development and implementation of eCommerce was a focus. Earlier career roles include Sales Manager at Dator Design AGS and EverCom Network ASA, and Sales Assistant at Merlin. Per holds a high school diploma from Bavnebakkeskolen.