Mitsuru Ishida

Mitsuru Ishida possesses extensive experience in marketing and merchandising within the outdoor sports industry, currently serving as the Merchandising Team Manager at Salomon since March 2021. In this role, Mitsuru leads the Footwear & Apparel Category Merchandising Strategy, focusing on developing seasonal strategies that balance sales growth, margin, efficiency, and brand equity. Prior to this, Mitsuru worked as a Marketing Communications Manager at Amer Sports Corporation, where responsibilities included creating multi-platform communication strategies, managing marketing materials, and overseeing online marketing efforts. Mitsuru's earlier roles at Salomon encompassed brand management and product line management for both footwear and winter sports equipment, demonstrating a comprehensive understanding of brand strategy and communications. Mitsuru holds a Bachelor's degree in International Relations from Asia University.