Sofia BERG

Sofia Berg is an accomplished marketing professional with extensive experience in performance marketing and paid media strategy. Currently serving as a Senior Manager of Performance Marketing and Global Head of Paid Media at Salomon since February 2017, Sofia oversees a multi-million dollar budget, develops comprehensive media strategies, and coordinates both central and regional teams globally. Previous roles include Global Traffic Specialist at Salomon and responsibilities at RESONEO, where Sofia managed junior consultants and developed traffic acquisition strategies. An early career included positions at Pixmania and F:ma Tommy Ostersund. Sofia holds a Master of Science in Business and Economics from Hanken School of Economics, complemented by international studies at Aarhus University.