Sofía Rodriguez

Sofía Rodriguez is an accomplished social media professional with extensive experience in community management and content creation. Currently serving as the Global Social Media Community Manager at Salomon since March 2020, Rodriguez oversees a community of over 7 million across various platforms, including Facebook, Instagram, TikTok, YouTube, Twitter, and Pinterest. Prior to this role, Rodriguez was the Social Media Content Manager at BrandStar, managing accounts for three Lifetime® Television morning shows, and served as a Social Media Specialist at Mango Publishing, where a strong online presence was established. Additional experience includes internships with CollegeFashionista, where engagement and growth on social media were actively monitored, and a tenure as a Sales Associate at Urban Outfitters. Rodriguez holds a Master’s degree in Business Administration and Management from Mannheim Business School, a Master of Science in International Marketing from EADA Business School, a Bachelor of Arts in Film/Cinema/Video Studies from Florida State University, and an Associate of Arts in Business Administration from Broward College.