Tom Wake

Salomon Ambassador

Tom Wake is a seasoned professional in digital solutions and technical direction with extensive experience in web development, digital transformation, and marketing. Currently serving as Freelance Digital & Tech Director at Trailwave and Director at Trails For Good since March 2025, Tom also holds the position of Salomon Ambassador and founded Trail Runs, where expertise as a Running Coach is applied. Prior experience includes a significant role as Development Director at StrategiQ, leading technical teams to deliver innovative digital solutions. Earlier career highlights feature web development and e-learning roles at Itineris Limited, Learning Schools Trust, and The de Ferrers Academy, alongside freelance web design and production work. Tom holds a BSc (Hons) in Business Information Systems from the University of East Anglia and an MA in Radio Production from Bournemouth University.

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