Lorena Barbosa is a passionate product management professional currently serving as the Head of Product at Saludtools. With a background in customer service and project management, Lorena has previously led product development teams, enhancing user experience and engagement while implementing data-driven strategies. In prior roles, Lorena successfully increased membership renewal rates and reduced cancellation rates through strategic initiatives. Lorena holds degrees in Advertising and Marketing, alongside certifications in Strategic E-Marketing and Artificial Intelligence in Health.
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