SAM is the leading international sensory and consumer research provider for product performance and design.

Our mission is to allow consumers a voice in the development of outstanding products that create memorable experiences across all industries.

MAKE YOUR CONSUMERS HAPPY!

Consumer

Consumer Services

Product Management

Research

SAM Sensory and Consumer Research

Office 46 focuses on consumer insights and project management, specializing in food products and sensory research for international markets.

The Brandstwiete 1 office in Hamburg focuses on sensory and consumer research, project management, and international business operations.

Brandstwiete 1

SAM Sensory and Consumer Research's headquarters in München, Germany

Ivan Tronconi

Thomas Alex

Joyce Lizzi

Yann Roux

Nicola Stendhurst

Nisha Gupta

Jane Randall

Yvonne Taylor

Stéphane Clement

Patricia Silva

This department focuses on conducting and overseeing various research projects to gather insights and data for informed decision-making.

Research Department

This department focuses on managing and conducting sensory research to gather consumer insights and enhance product development.

Sensory Insights

The Research and Project Management team at SAM Sensory and Consumer Research is responsible for overseeing the design, execution, and analysis of sensory and consumer research projects. This team collaborates closely with clients to ensure that consumer insights are effectively integrated into product development, managing timelines, resources, and communication throughout the research process. Their expertise helps ensure that the final products resonate with consumers and enhance their overall experiences.

Research and Project Management

This department conducts and oversees research initiatives to gather and analyze data for strategic insights.

Research Division

The Client Services and Customer Support team at SAM Sensory and Consumer Research is dedicated to ensuring exceptional client experiences through effective communication and tailored solutions. They oversee client relationships, address inquiries, and provide strategic guidance to help clients leverage sensory and consumer research insights, ultimately enhancing product development and consumer satisfaction. Their goal is to seamlessly connect client needs with SAM's research capabilities, fostering positive and lasting partnerships.

Client Services and Customer Support

This department oversees planning, execution, and completion of projects within the organization.

SAM Sensory and Consumer Research

Org chart

Teams

Research Department

Sensory Insights

Research and Project Management

Research Division

Client Services and Customer Support

Project Management

Offices

SAM Sensory and Consumer Research

Org chart

Teams

Research Department

Sensory Insights

Research and Project Management

Research Division

Client Services and Customer Support

Project Management

Offices

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