SAM is the leading international sensory and consumer research provider for product performance and design.

Our mission is to allow consumers a voice in the development of outstanding products that create memorable experiences across all industries.

MAKE YOUR CONSUMERS HAPPY!

Consumer

Product Management

Research

Consumer Services

SAM Sensory and Consumer Research

SAM Sensory and Consumer Research's headquarters in München, Germany

Ivan Tronconi

Yann Roux

Peggy Delva

Song Sheng

Stéphane Clement

Thomas Alex

Nisha Gupta

Kerstin Jahnke

Punyabrata Tagore Brahma

Nicola Stendhurst

Jane Randall

Yvonne Taylor

Tracey Sanderson

Patricia Silva

Paolo Manfredi

The Research and Project Management team at SAM Sensory and Consumer Research is responsible for overseeing the design, execution, and analysis of sensory and consumer research projects. This team collaborates closely with clients to ensure that consumer insights are effectively integrated into product development, managing timelines, resources, and communication throughout the research process. Their expertise helps ensure that the final products resonate with consumers and enhance their overall experiences.

Research and Project Management

The Leadership Team at SAM Sensory and Consumer Research is responsible for shaping the strategic vision and operational direction of the company across multiple regions. Comprising Managing Directors from key markets, they drive global initiatives, foster innovation in sensory and consumer research, and ensure alignment with the mission of enhancing product development through consumer insights. Their collaborative efforts aim to deliver exceptional experiences and satisfaction to consumers worldwide.

Leadership Team

The Client Services and Customer Support team at SAM Sensory and Consumer Research is dedicated to ensuring exceptional client experiences through effective communication and tailored solutions. They oversee client relationships, address inquiries, and provide strategic guidance to help clients leverage sensory and consumer research insights, ultimately enhancing product development and consumer satisfaction. Their goal is to seamlessly connect client needs with SAM's research capabilities, fostering positive and lasting partnerships.

Client Services and Customer Support

The Consumer Insights and Development team at SAM Sensory and Consumer Research is dedicated to understanding consumer preferences and behaviors to enhance product design and performance. By leveraging sensory analysis and direct consumer feedback, the team collaborates with clients to develop innovative solutions that meet market demands and create memorable experiences. Their insights drive the successful integration of consumer voices in product development, ensuring satisfaction and engagement across various industries.

Consumer Insights and Development

The Operations and Administration team at SAM Sensory and Consumer Research ensures the smooth functioning of internal processes and support services. This team is responsible for managing data processing, overseeing field services to facilitate research studies, and handling human resources to foster a positive workplace culture. Their efforts are essential in delivering high-quality insights that empower consumers and enhance product development.

SAM Sensory and Consumer Research

Org chart

Teams

Research and Project Management

Leadership Team

Client Services and Customer Support

Consumer Insights and Development

Operations and Administration

Offices

SAM Sensory and Consumer Research

Org chart

Teams

Research and Project Management

Leadership Team

Client Services and Customer Support

Consumer Insights and Development

Operations and Administration

Offices

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