Ruth Friedman

Business Coach at Sama

Ruth Friedman is an accomplished executive coach and organizational trainer, recognized as one of Edinburgh's Top 10 Coaches by the Forbetter Institute for excellence and professionalism. Currently leading "Being You" since 2018, Ruth specializes in improving self-confidence and transforming mindsets, while also training coaches in embodiment practices. Ruth has extensive experience as an intercultural coach and trainer, facilitating the integration of high-level expatriates, and has a background in stress management coaching. Previous roles include curriculum writer for the OSCE addressing discrimination in the Balkans, education programs manager at CEJI, and freelance trainer for leadership development. Ruth's educational qualifications are comprehensive, spanning a BSc in Physics, an MSc in Rural and Regional Resources Planning, and multiple certifications in coaching, focusing, and self-compassion.

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