SAMAAJ (Urdu: سماج, "Society/Community") was conceived out of a passionate determination of a small group of creative individuals to create a just, inclusive and equitable society through creative mediums and approaches.

SAMAAJ began its journey as a development communication organisation in 2015 and partnered with a number of regional and international organizations on various projects, ranging from justice to sustainable development targeting a number of beneficiaries all over the country. Over time, our work expanded diversely and we’re now, a woman-led, team of creative professionals taking several important initiatives under the umbrella of SAMAAJ.

We work on various themes, particularly focusing on freedom of expression and gender equality. We at SAMAAJ, view storytelling as an important cross-cutting theme in our work rather than merely using it as a medium. Storytelling continues to be driving force behind SAMAAJ: to be able to creatively communicate untold, unheard stories for a lasting social change.

Samaaj

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