Greg Fong

Greg Fong has extensive work experience in brand management, strategy, and trend forecasting. Greg is currently the Head of Brand at Samara, starting in April 2022. Prior to this, they worked at Airbnb as a Senior Strategist for five years, from May 2017 to April 2022. In this role, they led a team focused on customer insight, product positioning, and communications, and was responsible for integrating consumer insight into the design process. Additionally, Greg was a Co-Founder of K-HOLE, a trend forecasting group based in New York, from January 2011 to February 2016. At K-HOLE, they addressed how brand and consumer experiences are constructed and focused on advanced applications of corporate and consumer strategy.

Greg Fong attended the Rhode Island School of Design from 2005 to 2009, where they earned a Bachelor of Fine Arts (BFA) degree. The field of study for their degree was not specified.