Samba Networks
Neil Patrick is an accomplished entrepreneur and business leader with extensive experience in the technology and telecommunications sectors. As Co-Founder and CEO of Samba Networks since May 2010, Neil has played a pivotal role in redefining mobile and connected TV advertising, overseeing the launch of both B2B and consumer businesses, and successfully completing a Series A funding round. Prior to this, Neil co-founded Coretalk Caribbean, establishing a leading CRM-SMS software company and achieving financial sustainability. Neil has also held key marketing management positions at Digicel Group and Orange Personal Communications Services Limited, where significant revenue growth and innovative product launches were achieved. Neil is an alumnus of Aston University, holding a BSc (Hons) in International Business and Modern Languages.
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Samba Networks
Samba re-defines advertising for mobile, delivering better engagement stats for brands, better yields for publishers and more choice for viewers of brand advertising.Samba 'hyper-targets' smartphone users by age, gender, device type, and operating system. They encourage social feedback, sharing and clicks, driving earned media. Theyuse a selector model to drive consumer engagement, empowering viewers.An empowered viewer is an engaged viewer. Clicks and shares on Samba's network are well in excess of industry norms