Genesis Codina

Genesis Codina, M.Ed., is an experienced Programmatic Account Manager at Samba TV since September 2025. Previously, Genesis held roles at Horizon Media, including Senior Associate and Planner in Programmatic Investment, where strategic planning and multi-channel programmatic strategies were developed for high-profile clients. Genesis also worked as a Data Strategist for Constellation Brands, creating audience recommendations and optimizing campaign strategies. Prior experience includes serving as a Digital Assistant Media Planner at Team One, a Special Education Teacher with Camino Nuevo Charter Academy, and a Corps Member with Teach For America. Genesis's educational background includes a Master's degree in Education from Loyola Marymount University and a Bachelor's degree in Global Studies from UC Santa Barbara, complemented by certificates in Digital Marketing and Global Business.