Tom Beasley is a seasoned professional in measurement science and analytics, currently serving as Team Lead for Measurement Science at Samba TV since February 2022, overseeing multiple roles including Lead Measurement Partner and Senior Research Manager. Prior experience includes a role as Viewer Insight & Analytics Manager at ViacomCBS from January 2016 to March 2022, and various positions at Channel 5, UKTV, BSkyB, and Living TV Group Ltd, demonstrating a comprehensive background in research and media planning.
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