Mari Lacedra

With over fifteen years of experience in the advertising industry, I have established a distinguished career spanning Milan and Berlin, two of Europe's most vibrant creative hubs.

Freelance Creative Director

2017- Present

Clients:

Toiletpaper magazine by Maurizio Cattelan

Sgrappa by Maurizio Cattelan

The Juggle Padel

Samesame Burger

Showgroup

BVLGARI

Skyscanner

Clinique

UBER

Patreon

HelloBody

Borgo Egnazia Hotels

Zalando

Horizn Studios

Saffilo Eyewear

Freedamedia.com

The Juggle Padel

Freelance Executive Creative Director

June 2020 - Current position

Samesame Burger

Freelance Executive Creative Director

June 2022 - Current position

Sgrappa by Maurizio Cattelan

Freelance Creative Director Copy

June 2020 - Current position

Borgo Egnazia Hotels

Freelance Lead Copywriter

August 2017 - Current position

Scholz&Friends Hamburg

Senior Creative/Copywriter

July 2015 - February 2017

Clients: Opel International

FCB Global Hamburg

International Senior Copywriter

September 2014 - May 2015

Clients: NIVEA Global

Aimaq von Lobenstein Berlin

Senior Copywriter

May 2012 - July 2014

Clients: HEAD tennis, WWF, ERGO, ERGO Direkt, NKD, YPS.

Jung von Matt/Spree Berlin

Senior Copywriter

2011- 2012

Clients: Mercedes-Benz, FREI, Handelsblatt.

Santo Buenos Aires

Copywriter freelancer for Italy

2010

Clients: Telecom Italia (TIM), Diesel.

Copywriter freelancer

2010 – Present

Clients: Heineken, Baci&Abbracci, MINI, Fratelli d ́Italia, Planet Funk Official videoclip.

Euro RSCG Milan

Copywriter

January 2007 – July 2011

Clients: Citroën International, TIM, Fonzies, Cipster, Ferrarelle, Mediaset Premium, MSC Cruises, Chiquita.

Mb!by Mercedes-Benz

Writer-reporter-blogger freelancer

April 2011- Present

http://mb.mercedes-benz.com/en/article/60/ Zona+Tortona+–+Milan’s+Creative+Playground

Milan Academy of Communication

Teacher of the Master of Art Direction and Copywriting

February 2010 – June 2010

1861UNITED

Junior Copywriter

June 2005 – January 2007

Clients: SKY, Yamaha, MTV, IED, Alfa Romeo, Vodafone.

As the Executive Creative Director at SAME SAME Burger, I oversee our in-house creative team, focusing on generating innovative ideas and managing PR and advertising. My role involves directing creative initiatives across social media, events and public relations, ensuring a cohesive and impactful brand message. I bring expertise in brand development, having built the brand together with my team from the ground up—naming, strategic positioning, copywriting, and establishing a strong brand identity.