Since its inception in 2002, Sames Auto Arena has been home to numerous high-quality events. The Sames Auto Arena is a first-class facility that has established itself as the premier entertainment of South Texas. 

With 32,000 square feet of continuous open floor space, the Sames Auto Arena has the largest indoor convention space in Laredo, Texas. The 178,000 square foot facility boasts a seating capacity of 10,000 with 14 luxury suites, six meeting rooms and 2,000 parking spaces.

This entertainment hub for the city of Laredo is operated by ASM Global, the world’s leading producer of entertainment experiences and global leader in venue and event strategy and management.

Exceptional live shows have stopped in Laredo’s only arena, which include household names like MANA, Ricky Martin, Journey, Elton John, KISS, Shakira, Maluma, J Balvin, Pitbull, Enrique Iglesias, Rihanna, to nationally televised events like WWE Raw and Fox Sports 1 Boxing. Family shows and other entertainment include Disney On Ice, Hot Wheels Monster Trucks Live, Cirque du Soleil, Public Ice Skating and more!


Event Venues

Media & Entertainment

Sports

Sames Auto Arena

Sames Auto Arena's headquarters in LAREDO, TX, United States

Juan Carlos Mendiola

Niza Flores

Mary Bobko

David Cuellar

Ashley Sanchez

Anissa Trevino

Andy Ysaguirre

The Event Management Team at Sames Auto Arena is responsible for orchestrating a wide range of events to ensure seamless execution and unforgettable experiences for guests. This team oversees logistics, ticketing, and on-site coordination, collaborating closely with artists, vendors, and staff to maintain the arena's reputation as the premier entertainment venue in South Texas. From concerts to family shows, they ensure every event runs smoothly from planning to final curtain call.

Event Management Team

The Marketing and Communications Team at Sames Auto Arena is responsible for promoting the arena’s events and enhancing its brand visibility within the community. This team creates and executes marketing strategies, manages social media and multimedia content, and collaborates with event promoters to drive ticket sales and audience engagement. Their ultimate goal is to position Sames Auto Arena as the premier entertainment venue in South Texas.

Sames Auto Arena

Org chart

Teams

Event Management Team

Marketing and Communications Team

Offices

Sames Auto Arena

Org chart

Teams

Event Management Team

Marketing and Communications Team

Offices

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