Lance Richert

Lance Richert currently serves as the Chief Revenue Officer at SampleServe, Inc., a prominent SaaS provider in the environmental industry, since August 2025. Prior to this role, Lance was the Commercial Director for Huntsman Corporation's Construction segment in the Americas from September 2023 to August 2025, where responsibilities included leading executive-level sales and customer excellence teams. Previous experience at BASF encompassed roles such as Senior Strategic Account Manager and Global Product Manager, focusing on additive sales and high-performance pigments across various industries. Lance began a career at Sun Chemical in 1992 and held several positions including Product Marketing Manager and Regional Manager, culminating in leadership of a major SAP project. Academic credentials include a Master of Business Administration from the University of Notre Dame and a Bachelor of Science in Printing Science and Marketing from Western Michigan University.