Jenny Chow

Jenny Chow is a seasoned Marketing Communications Manager at Samsonite since December 2015, focusing on 360 marketing strategies within the local market. Responsibilities include leading brand campaigns, driving digital marketing initiatives, and enhancing brand exposure through collaborations with KOLs and celebrities. Jenny is also involved in trend analysis and managing marketing budgets while maintaining effective communication with stakeholders. Previous roles encompass positions as Assistant Marketing Communications Manager, Marketing Executive, and Marketing Assistant, where duties ranged from PR and communication management to research and design. Academic qualifications include a Postgraduate Diploma in Digital and Social Media Marketing from HKU SPACE, along with a Bachelor of Arts (Honours) in Creative Arts and Culture from The Education University of Hong Kong.