Lieve Balcaen is an experienced professional currently serving as a European E-commerce Merchandiser at Samsonite since October 2019. Previously, Lieve worked at Thomas Cook from August 2015 to October 2019 in various roles, including Conversion Expert, Online Sales Coordinator - Merchandiser, Account Executive for Groups, and Customer Service representative. Lieve's expertise includes optimizing online marketing campaigns, segmenting and personalizing content, and analyzing campaign performance using tools such as Google Analytics and Hotjar. Prior to Thomas Cook, Lieve held positions as a Digital Marketing Intern and Copywriter, along with a background in customer service and editorial roles. Lieve holds Bachelor's degrees in Communication Management and Journalism from Arteveldehogeschool and has a solid academic foundation in languages from Sint-Bernardus College.
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