Alejandro Pascual Abascal is a Retail Media and Digital Marketing Director at Samsung Electronics, where they lead the online presence and digital strategy for the MX Division. With previous high-profile roles at Amazon and Alibaba, Alejandro has cultivated extensive experience in digital marketing and eCommerce, including vendor management and category direction. They also serve as the Academic Director and part-time Professor at The Valley Business & Tech School, teaching eCommerce fundamentals and digital metrics. Alejandro holds a Master’s degree in Telecommunication Engineering from Universidad de Deusto.
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