Danielle Watts

Danielle Watts is currently the European ASO Lead at Samsung Electronics, where they focus on maximizing app performance through tailored strategies for organic growth across Europe. With a strong background in app store optimization acquired from their experience as a Senior ASO Executive at Yodel Mobile, Danielle has honed expertise in keyword research, metadata optimization, and cross-functional collaboration. Danielle previously held marketing internship positions at KO8 Fitness and Hair Signature, where they contributed innovative ideas and enhanced brand identity through digital strategies. They earned a Bachelor of Arts in Business Studies and Marketing from the University of Stirling, graduating with first honors.