Florence Herrera

Florence Herrera is the Head of Product & Supply Management at Samsung Electronics, where they focus on product and supply management strategies and pricing optimization. With over three years at Samsung, Florence has significantly refined product portfolios to align with market demands. Prior to this role, Florence served in various marketing and management positions, including a Marketing Manager at Huawei Latinoamérica and a Regional Employer Branding Manager at Alorica. They hold a bachelor's degree in Marketing from Universidad Dr. José Matías Delgado and a master’s degree in Business Administration from EUDE Business School.