Greg Smith is a seasoned insights and analytics director currently serving as the Director of Brand and Shopper Insights at Samsung Electronics. With extensive experience in the health care and food industries, Greg has previously held key roles at notable companies such as Johnson & Johnson and Campbell Soup Company, where they focused on global strategic insights and consumer intelligence. Greg's expertise encompasses user experience insights, data analytics, and brand equity mapping, among other areas. They are currently pursuing an MBA from the University of Connecticut and have also engaged in executive education at MIT Sloan School of Management.
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