IB

Igor B

Head of Digital, CRM & Data

Igor B is a seasoned Marketing and Digital Growth Strategist with over 20 years of experience in Marketing and Communication. They have held prominent roles at leading companies, including Senior Marketing Communications Specialist at Accenture España, Head of Sales and Product for Kindle in both LATAM and EMEA at Amazon, and Head of Product, Strategy & Operations at Samsung Electronics. Igor is passionate about data science and its transformative potential, continually seeking innovative marketing initiatives that leverage data-driven insights to address complex business challenges. They hold multiple MBAs in Computation and Intelligent Systems, Digital Marketing & E-Commerce, and Business Analytics & Big Data.

Location

Santiago, Chile

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