Jose Herrera

Jose Herrera is currently the Regional Head of Business Intelligence & Retail Management for Northern Central America at Samsung Electronics, where they define market intelligence strategies across Guatemala, Honduras, and El Salvador. Previously, they founded and served as CEO of Meat Shop, an e-commerce startup that transformed premium meat and wine purchasing in Guatemala. At Tigo Guatemala, they held multiple leadership positions, driving improvements in customer experience and operations over more than a decade. Jose earned an MBA and a Master's in Management from Universidad Francisco Marroquín and Tulane University, respectively. Fluent in both English and Spanish, they are known for their data-driven approach and strategic planning skills.