Kenneth Ng

Kenneth NG is an experienced professional currently serving as the Head of Commercial at Samsung Electronics, overseeing the D2C Commercial business for Southeast Asia and Oceania since July 2024. Previously, Kenneth held roles in Shopee as Regional Brand Partnerships and at L'Oréal from June 2012 to December 2021, where responsibilities included managing the China Tmall flagship stores for L’Oréal Paris Makeup, developing regional ecommerce strategies, and implementing Commercial Excellence initiatives across 14 Asia Pacific countries. Kenneth began the career in key account management, focusing on topline sales growth and long-term strategic projects. Educational qualifications include a Bachelor of Business Administration in Marketing from the National University of Singapore, complemented by an exchange semester at Mannheim Business School and prior studies at Victoria Junior College.