Lance Trueb

Lance Trueb is a seasoned marketing and communications leader with over 12 years of experience in integrated consumer marketing and digital strategy. Currently serving as a Senior Manager of Channel Marketing at Samsung Electronics, Lance previously held significant roles at Microsoft and REI, where they developed impactful marketing strategies and drove brand loyalty. With a strong foundation in communication, holding a Master’s degree in Communication with a focus on Digital Media from the University of Washington, Lance is recognized for their empathetic leadership style and ability to empower teams. Their achievements include contributing to award-winning campaigns like REI's #OptOutside, demonstrating a commitment to innovative and effective storytelling.