Melissa Yang

Melissa Yang is a seasoned digital marketing professional with extensive experience at Samsung Electronics, currently serving as Digital Marketing Manager since 2020, where responsibilities include establishing the global strategy for Samsung.com UX and leading homepage content curation. Prior experience includes a long tenure from 2005 to 2019 in various marketing roles, including Global Marketing Manager overseeing the “Samsung Business” campaign and launching the Samsung Executive Business Center. Relevant expertise extends to planning marketing strategies in the APAC region for Samsung Mobile, directing major corporate campaigns for events like the 2012 London Olympics, and developing integrated marketing strategies for semiconductor products. Melissa holds an MS in Management of Innovation from Goldsmiths, University of London, and a BA in Communication and Management from Yonsei University, where achievements include being valedictorian. Additionally, Melissa has participated in exchange programs at UCLA and UC San Diego.