Michael Wakefield

Commercial Lead Tv/av

Michael Wakefield is a seasoned commercial leader with extensive experience in the consumer electronics industry, currently serving at Samsung Electronics since July 2019 as the Commercial Lead for TV/AV. In this role, Michael drives the eStore sales strategy and manages European distribution policies, ensuring alignment with local executions. Prior to Samsung, a six-year tenure at Sony Electronics involved roles ranging from Area Sales Marketing Manager to Demand/Forecast Assistant Manager, focusing on maximizing sales and market share for Home Audio products. Michael began a career in analytics and sales consulting, obtaining a Bachelor's degree in Banking, Finance & Management from Loughborough University.

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