Michael Wu

Michael Wu is a seasoned marketing analytics leader with over 12 years of experience, specializing in unifying data across marketing, CRM, and e-commerce. Having held various roles in prestigious organizations like Emirates and Samsung Electronics, they currently serve as the Digital Analytics & Insights Manager for the MENA region, where they drive business growth through data analysis and campaign optimization. Michael's educational background includes a Master of Science in Digital Business from The University of Salford and a Bachelor of Business Administration in Hospitality Management from Northwood University. Their earlier internships in hospitality and food & beverage settings have further enriched their diverse skill set.