Sian Ware

Sian Ware is a Senior Trend & Insights Professional at Samsung Design Europe, with nearly a decade of experience in trends and insights. Prior to this role, Sian contributed to Samsung's Product Innovation Team, focusing on research for NPD and Advanced Product Marketing. Sian's background includes ten years in marketing across Consumer Electronics, Automotive, and Luxury goods, where they honed skills in qualitative research and cultural insight strategy. Sian has also worked in various marketing roles, including positions at Porsche Cars GB Ltd and Clive Christian Perfume, and is an established speaker at industry events. Sian earned a certificate in Social Anthropology from the University of Oxford in 2019.