Sofia Addesa is a skilled sales consultant with experience at NEW HELIOS SYSTEM SRL until November 2023 and currently serves as AV - Trade Marketing Support at Samsung Electronics since March 2025. In this role, Sofia delivers support to the AV division by executing digital, CRM, OOH, and media strategies focused on maximizing return on advertising spend (ROAS) and enhancing sell-out performance. Sofia's educational background includes a marketing degree from Esade in 2024, a Master's in Marketing, Digital Communication, and Sales Management from Master Publitalia, as well as studies in Communication and Management from Università Cattolica del Sacro Cuore. Additional academic experiences include summer schools at the University of Nottingham, University of Birmingham, and Harrow House International College, along with a high school diploma from Liceo Giordano Bruno Melzo.
This person is not in the org chart
This person is not in any teams
This person is not in any offices