Soojin Lee

Soojin Lee is an experienced digital marketing and creative professional with a strong background in leading successful marketing strategies and optimizing user experience for major brands. Currently serving as a Digital Marketing Specialist at Samsung Electronics since March 2017, Soojin has executed full-funnel digital campaigns, elevated brand identity, and enhanced SEO strategies. Prior roles include Director Creative Strategy in Brand Marketing and Director of Digital and E-commerce for Home Appliances, where Soojin focused on consumer experience optimization and holistic digital marketing strategies. Previous experience includes positions as Senior Digital Art Director at Coach and Reed Krakoff International LLC, as well as Associate Art Director at Tiffany & Co. Soojin holds a BFA in Industrial Design from Carnegie Mellon University, earned in 2008.