Sunhee Bae is currently a Global DTC Strategy Lead at Samsung Electronics, spearheading strategic efforts for D2C business across various countries. With several years of experience in digital marketing and e-commerce, they have held previous roles at notable firms such as L'Oréal, Nike, and Descente. Sunhee is also an MBA candidate at Warwick Business School, further enhancing their expertise in business administration and management. Their work has consistently focused on driving digital transformation and growth through innovative strategies and team leadership.
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