Viola Mendonca is an experienced marketing professional with a strong focus on digital marketing and SEO. Currently serving as the Regional Head of D2C eStore Marketing and Regional Head of Dotcom and Performance Marketing for Samsung Electronics in the SEAO region, Viola has previously held the position of Director and Head of SEO at GroupM. Viola's career also includes roles as Group Head, Project Manager, and Assistant Project Manager for SEO at Performics.Convonix, demonstrating a progressive expertise in search engine optimization and performance marketing strategies.