Assed Lussak

Assed Lussak is a strategic communication, business development, and public affairs professional currently serving as Associate Director at SAMVADA since 2025 and as Director at Strategic Nexus. Assed has previously held prominent positions such as Account Director at Baldwin Boyle Group and Head of Marketing Communication at both Metrox Group and DanaLaut. With a strong educational background that includes a PhD in Entrepreneurship and Innovation Management from BINUS University, Assed combines expertise in stakeholder engagement with a solid grasp of social contexts shaped by diverse perceptions. Their career spans various roles, including Media Analyst at Marketeers and Tutor in the Department of International Relations Studies at Universitas Gadjah Mada.