Jorge Ballester

Jorge Ballester is a digital communications and marketing strategist with a diverse background in the industry. They began their career in public relations and have since developed expertise in digital media management, influencer marketing, and e-commerce strategies. Currently, Jorge leads the Social department at Samy Alliance, focusing on creating impactful brand experiences in a data-driven environment. They have also held roles in various prestigious organizations, including Loewe Perfumes and Muroexe, where they maximized digital marketing efforts across global markets. With a foundation in journalism from Universidad Complutense de Madrid and ongoing education in digital communication, Jorge is dedicated to enhancing brand presence and engagement in the evolving digital landscape.