Mónica D. is a Research & Insights Manager with a career focused on translating human behavior and data into impactful strategies for brands. They have experience in various roles, including Social Media Manager at Ogilvy, where they conducted market research and developed digital content strategies for major brands such as Coca-Cola and Heineken. Mónica has worked as a Global Senior Research & Insights Analyst at Capture Intelligence, specializing in advanced analytics and social listening. Currently, they manage research and insights initiatives at SAMY, where they participate in new business opportunities and train teams to leverage consumer insights. Mónica holds a Bachelor’s Degree in Public Relations and Advertising and is pursuing a degree in bilingual marketing.
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