Sarah Johnson is a passionate researcher and the current Research and Insights Manager at Capture Intelligence, where they utilize the TikTok data tool Viral Moment to uncover trends in the beauty industry and collaborate with Microsoft on social media research methodologies. Sarah has previously worked as a Graduate Research Assistant at the University of South Carolina, contributing to innovative research on TikTok creators and public Twitter accounts. They hold a Master of Arts in Cinema and Media Studies from the University of Southern California and are pursuing a Master of Arts in Mass Communication/Media Studies at the University of South Carolina. As a storyteller through data, Sarah employs mixed methodologies to provide actionable insights and strategic recommendations in the digital media ecosystem.
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