Lorne Mitchell

Lorne Mitchell is the Founder and Managing Director of Objective Designers, a strategic marketing and consulting company established in July 2008, focusing on product and service development cycles through the Innovation Flower (TM) Method. As an Advisory Partner at Sand Hill East since October 2020, Lorne leverages extensive technology and business experience to advise early-stage technology companies. Previous roles include Operational Strategy & Improvement Programme Director at IBM iX, Product Management Director at PwC, Lead Enterprise Architect at Level 3 Communications, and positions in product marketing and service management at KPN, AT&T, Concert Communications, and BT Wholesale. Lorne began a career in the British Army as a Captain with the Grenadier Guards. Educational credentials include an MBA from Henley Business School and a Bachelor's degree from Durham University, along with a diploma in Counseling and Psychotherapy from the Human Givens Institute.