Fiona Wakelin is an experienced senior leader currently serving as the National Category and Revenue Manager at Sanitarium, where they lead a team of eight in providing category management and consumer insights. Fiona’s past roles include Commercial Manager at Coca-Cola Amatil and Pricing Manager at bp, where they spearheaded various business transformation projects, notably a $22m retail network upgrade. Fiona's educational background includes pursuing a Bachelor of Science in Statistics at the University of Auckland. With a strong track record in strategy development and revenue management, Fiona is adept at driving growth and delivering commercial outcomes.
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