Laura Guzmán is an AI Product Owner specializing in GenAI solutions at Sanofi, where they lead the development of innovative products, prioritizing user-centric strategies to enhance adoption and efficiency. Previously, Laura held various roles at Vueling Airlines, including Digital Data Product Manager, where they defined eCommerce data roadmaps and led personalization strategies. Laura also contributed to the data and pricing optimization strategies at GSK, Nestlé, and Sanofi. Currently, they are pursuing a Master's degree in Marketing & Market Research at Universitat de Barcelona while also studying for a Bachelor of Business Administration at Universidad Nacional de Colombia.
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