Maxime Nadarassin is a Senior Digital Performance Lead specializing in growth, user experience, and omnichannel strategies. Currently serving as the Global User Experience Lead at Sanofi, Maxime leads initiatives to optimize digital strategies across over 25 markets, driving revenue growth and enhancing brand value. Prior to this role, Maxime held positions such as Senior Digital Analytics Manager at Hilti Group and Head of Data & Analytics at Groupe Chantelle. Maxime's experience includes web analytics and technical implementations at Bouygues Telecom and Jellyfish, and a strong educational background with a Master's degree in e-marketing from HETIC.
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