Nick O'Brien

Nick O'Brien has extensive experience in analytics and digital strategy, currently serving as the Global Head of Customer 360 & Omnichannel Analytics at Sanofi since 2014. This role involves developing and implementing measurement frameworks to enhance performance management in omnichannel marketing. Prior roles at Sanofi include Head of Digital CX Intelligence, where engagement through customer feedback was prioritized, and Senior Director of Global Data & Analytics Lead, focusing on customer-centered multi-channel engagement strategies. O'Brien's earlier experience at Avon from 2003 to 2014 involved delivering strategic insights to executives and leading global marketing intelligence initiatives. O'Brien holds a B.Sc. in Business and Technology (Hons) from Sheffield Hallam University.