Ourdia Ferhat is a digital and multichannel manager at Sanofi Pasteur, where they lead initiatives aimed at enhancing customer centricity and digital literacy. With over 25 years of expertise in product promotion, brand equity, and change management, Ourdia has played a pivotal role in developing innovative solutions and driving digital engagement. They have been instrumental in the creation of an innovation lab and have implemented a reverse mentoring program focused on digital topics. Ourdia holds a licentiate degree in English Language and Literature from Université Claude Bernard Lyon 1 and a Master's degree in Communications, Marketing, and Major Consumer Goods from ESCOM Lyon.
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