Pascal Bekaert

Pascal Bekaert serves as the Global Head of Trade Effectiveness, Customer Engagement & Digital Transformation at Sanofi, a position held since January 2008. Responsibilities include shaping best-in-class trade customer management approaches, defining go-to-market strategies across diverse channels, and leading strategic account management to enhance profitability and efficiency. With previous roles such as Global Head of Trade Effectiveness and Commercial Director for Consumer Health Care Europe, Pascal has developed comprehensive strategies that integrate revenue management, customer engagement, and trade effectiveness within the organization. Pascal's career at Sanofi began in 1990, with experience in various capacities including District Manager and Key Account Manager, and an educational background in economics and sales management enriches Pascal's expertise in trade and commercial strategies.