Roy Dakroub, Ph.D., is a UX Research Lead with over 13 years of experience in user research and consumer insights. Currently serving as the UX/CX Research Associate Director at Sanofi, they lead research initiatives to align digital transformation goals with the user experience. They previously held consulting and managerial roles at Novartis and EPAM Systems, contributing to significant improvements in customer experiences and product development. Roy has also lectured at various institutions, including Rennes School of Business and NEOMA Business School, focusing on marketing and consumer behavior. Their educational background includes a Ph.D. in Consumer Behavior from Rennes School of Business and multiple master's degrees in marketing.
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