Stig Hedman

Stig Hedman is a goal-oriented international B2B sales management professional and entrepreneur, currently serving as the Managing Director for Sappi Europe's sales operations in the Nordic and Baltic regions, Ukraine, CIS, and Central Asia. With extensive experience in leading global sales teams and managing export operations, Stig has successfully driven significant sales growth in volatile markets. Prior to this role, Stig held senior positions at UPM, including Vice President of Magazine Paper and Newsprint Sales, and co-founded a management consulting business that supported startups and SMEs in achieving global expansion. Stig holds a Master of Science in Forest Products Marketing from the University of Helsinki and advanced studies in French from Hanken School of Economics.